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Audi Australia has revealed a new marketing initiative in Sydney with the so-called Brand Terminal.
Claimed to be a global first for the marque, the eight-tonne architect-designed glass and aluminium structure is designed to showcase the company's cars.
The door weighs 400kg, while the sound system, climate control, lighting and floor is tailored to create a luxurious one-car showroom.
The first car to feature in the Brand Terminal is the TTS roadster.
Audi Australia says several overseas distributors have already expressed interest in building their terminals to the same Australian-designed specification.