UPDATE 12.39pm: The body of the man has been identified by police, and next of kin have been notified.
10.22am: Police could not rule out foul play at this stage, and said the discovery was still being investigated.
Mt Maunganui Surf general manager Glenn Bradley confirmed the club had helped move the body from the main beach, near the viewing platform, to the hearse, by the surf club at the base of the Mount.
9.22am:The body found at Mt Maunganui beach this morning has been described as a man in his mid-40s.
Police confirmed they were investigating the grisly discovery after a member of the public called police just before 8am today.