“The team at SLSNZ extends our heartfelt condolences to the whānau and friends of the deceased.
“We are providing support to the surf lifesavers involved.”
Emergency services were called to Piha Beach on Thursday afternoon after reports a man fishing off rocks at Piha’s southern end had fallen into the water.
Police said the man was described as being of Asian descent. Witnesses reported a lifejacket was thrown to the man as part of a rescue attempt, but was unsuccessful.