Brand strategist Tracey Lee has gone from working around the clock on global business for advertising agencies in New York and Shanghai, to having ongoing relationships with brand partners here, in New Zealand.
"I work with the talented folk at Shine on some ambitious brands and the Seafarers Club, a home for commerce and culture to collide; on a new global initiative creating platforms to stimulate socially responsible business; co-curating an architecture and design film festival (I'm a not-so-closeted modern trainspotter); and launching a political campaign (watch this space)."
A brand strategist is: Part anthropologist, part nerd, dreamer, activist, cheerleader and, most importantly, planner. I studied post-grad sociology but I was always interested not just in "how things are" but how things might be. My job is about navigating the path forward to drive that change.
Coming back to New Zealand from Shanghai was, for me, a conscious rebalancing. My mum had had a heart incident and several friends had battled cancers. Living in an "always on" mode in a congested urban environment had been exciting but felt increasingly unsustainable. More than that, it felt like it was time to be more ambitious about the kind of impact I wanted to have in the brief time we have on this earth.
Something inside me is against multitasking. I like to immerse myself in and focus on the task at hand. I have "engagement days" when I will have meetings and workshops and strategic sessions, and "tree days" - when I research, write and plan from our home in Titirangi. I have reconciled myself to being a collaborative and social hermit.