KEY POINTS:
BMW expects to sell more than 100,000 new M3s according to a report in German industry paper Automobilwoche.
The lofty sales target for the latest generation E90-based M3 has apparently been revealed by a BMW M division representative.
BMW sold 90,000 examples of its previous M3 - the E46 model - before it was discontinued.
Compare that to the 18,000 sales of the original E30 and it goes to show that the M3 brand has evolved into a mass-market product in its own right.
- REUTERS
