We're probably all guilty of laughing at viral videos of people walking into stationary objects while being distracted on our cellphones.
But it's no laughing matter, costing taxpayers nearly $270,000 in Accident Compensation Corporation claims over the past three years.
ACC has paid out on 660 claims where cellphone distraction has been noted as the injury's cause.
The Ministry of Transport says that between 2012 and 2016, one pedestrian has been killed and another 31 injured by being distracted either listening to music or talking on their phone.
Distracted walking has become so common, the Germans even invented a word for the people who do it: "smombies" - zombies on smartphones.