Fire raced through a country farmhouse in Pa Valley Rd, Alfredton, on Wednesday afternoon, leaving parts of the exterior walls standing but destroying practically everything else.
The home belonging to Tom and Lisa Sims is thought to have caught fire soon after 1pm and fire crews from Eketahuna, Pahiatua and Woodville were called.
A tanker was also called in from Dannevirke but was not used as plenty of water was available on the property to fight the blaze.
The Sims family are well known in the area through their farming operations, links with Alfredton School, their work in the small community and the sporting success of the couple's children.
Mrs Sims runs a consultancy called Lisa Sims Ltd, working for several major clients including Lands Trust Masterton and Pukaha Mt Bruce.