The owner of a Hastings bar is spending a week volunteering at Hastings Women's Refuge to try to make amends for a joke his staff wrote outside The Elbow Room Sports Bar in Mahora last week.
Duty manager Roger Wright wrote on a footpath blackboard sign: "I saw six men kicking and punching my mother-in-law. My neighbour said, 'Are you going to help?' I said, 'No, six should be enough'."
A local resident complained to Hawke's Bay Today, saying the humour on the bar's blackboard was often misogynistic and some women felt scared walking past the "degrading and senseless" jokes. She said last week's was the worst she had seen.
Hastings Women's Refuge manager Julie Hart said if the bar manager and staff spent a week working in the refuge it would give them the opportunity to see the harm that is done to women and children "and how social discourse plays a large part in its continuation".
Police Eastern District's family violence and victims' manager Greg Brown said the bar's management had exercised bad taste and poor judgment.