Allcomers have been invited to share in the pride of place that will embody the seventh annual Whiti Te Ra Festival on the east side of Masterton on Saturday.
Makuini Kerehi and Martha Manaena, event organisers and Wairarapa REAP workers, said up to 600 people are expected to enjoy a full bill of entertainment, activities, and food stalls at the McJorrow Park festival, which starts at 10am on Saturday.
The inaugural Whiti Te Ra Festival was held in 2007, Mrs Kerehi said, and year after year the smoke- and alcohol-free event had promoted a central theme of "community pride and spirit".
"It's about building community pride and celebrating something that's cool, that's ours. And it's an opportunity for visitors who would not usually come along to visit and share the celebration with us."
She said organisers had struggled to populate a planned card of sporting events for the Top Streets - Streets of the Eastside contest, which will run only if full teams turn out.