Northland lifeguards were involved in 74 rescues on the region's patrolled surf beaches over summer.
A Northland surf lifeguard leader is urging beachgoers to get more water savvy before heading to the coast in light of the region's provisional figures being released.
Surf Lifesaving NZ numbers show that Mangawhai Heads lifeguards were involved in the largest number of rescues - 27 - followed by Whangarei Heads with 23.
Mangawhai Heads Volunteer Lifeguard Service president Mike Ferguson said this summer was particularly busy for the club, for two main reasons - more easterly winds bringing in bigger waves and an increase of visitors, particularly immigrants, who had little or no water safety nous.
"As Northland beaches are becoming more popular we are seeing quite large groups, particularly from our immigrant population, coming to the beach who have very little water awareness," he said.