You can't put a price on a pet's love - but a Wairarapa family hope $1000 might bring their friend Herbie home.
Last week, Scott and Kathryn Miller's sulphur-crested cockatoo went missing from their Carterton home, and the couple are offering the reward for his safe return.
Despite several sightings of the "massive white bird" around Carterton, the couple haven't seen him since he appeared in macrocarpa trees on Lincoln Rd eight days ago.
Mrs Miller says Herbie - who was raised in an aviary before the family adopted him - is probably enjoying his bolt for freedom, but believes he won't last long "in the wild".
"A grand's a lot of money for us - we're talking dipping into our savings. Herbie's probably having a blast out there, but he's a hand-raised bird, so he's not going to survive the winter.