Kaikohe could become a centre for religious tourism after lights on the town's Christmas tree appeared to show a Marian apparition - an image of the Virgin Mary and Baby Jesus - when switched on.
Pastor Mike Shaw, from the heart of the North Celebration Centre, said Christians in the town were amazed when the lights on the giant Christmas tree - a living Norfolk Island pine growing in Kaikohe's Memorial Park - were switched on on Saturday.
"We were having community carols and prayers for the formal switch on of the lights after we put a giant Star of David on the top," Mr Shaw said.
"After we switched the lights on somebody came up and said they could see what looked like an image of the Madonna and Child in the lights. Everybody else who looked from the same spot agreed that it did look like the Virgin Mary and baby Jesus."
He said that from a certain angle an image of a mother and child is clearly seen in the community Christmas tree lights and he suggested it may become an attraction for people, at least until the lights are removed after Christmas.