The Times-Age story of a mother raising money for a cuddle cot, a specially equipped cot to take home stillborn babies, had nearly 31,000 views, 440 likes and 29 shares.
In the story, Masterton's Courtney Percy, who created the "A Cuddle for Beau" Givealittle donations page, said she had been overwhelmed with the flood of community support to fundraise a "cuddle cot", a $5000 cot from Britain, which she wanted for Wairarapa Hospital's maternity wing.
Ms Percy, whose baby Beau was stillborn, was able to take Beau home for family photos using a makeshift cot with icepacks.
She realised other parents would like the opportunity for a "last cuddle" and photos, using better equipment.
Her story touched many on Facebook.