"We can see the potential being there," he said.
"The way Greytown has progressed as a town and as a destination for people - it's pretty exciting."
About five hectares of the Hawke's Bay farm grows strawberries, and these will be available from The Berry Farm from this weekend. A sixth hectare of the leased land bares boysenberries, blackberries, and raspberries, but these will start rolling into Greytown in late November or early December.
Mr Kerrison and Mr Murray already have a following for their berries and their fresh-fruit icecreams in Wellington, where they are regular vendors at the weekly fruit and vegetable markets.
"We're seeing how it goes at this point [with just berries] and if it's enough for us to invest further in Greytown we will."
In the past the pair have owned a vineyard and Mr Kerrison, who has spent 30 years in Hawke's Bay in the horticulture field, has managed orchards.
During the "off season" the store would sell frozen berries and there may be the potential for another retail business to co-operate within the shop space.
The Berry Farm store will be open seven days from 10am-5pm and will be run by Mr Kerrison's sister, Lynette Teahan, with the help of "two local Greytown women".
Mrs Teahan, from Masterton, will be drawing from her retail experience from "many years ago" for the venture.
Having been retired for a while, she said she jumped at the idea when approached by her brother to come on board with the business.
"I love meeting people," said Mrs Teahan, who hoped the new job would relieve her of having to do the housework at her large Homebush property.
"With how many cars stopped while we were putting the signs up - if that's anything to go by then I think it's going to be a good little business," she said.
