It was delivered delicately, but it felt like a kick in the guts to the leaders of regional New Zealand.
Waikato University demographer Natalie Jackson's presentation about ageing to Local Government New Zealand's annual conference in Hamilton this week was a sobering look into the future that mayors, councillors and planners perhaps weren't expecting.
You could almost hear the sharp intakes of breath as it dawned on them they would be battling to collect rates and pay for services for an ageing and often declining base of ratepayers for the length of their natural lives and beyond.
Jackson detailed what ageing would do to the communities in the decades to come, including how many provincial towns and cities would become "top heavy" with pensioners, few working-age people and even fewer children.
She described how an ageing population and internal and external migration would mean almost every Territorial Local Authority (TLAs) outside of Auckland and Christchurch would see their populations age dramatically.