Bentley Motors has unveiled pictures of a new SUV it expects to have on sale by 2016 to compete with top-spec Range Rovers.
The British company says it will create 1000 new jobs as part of an £800 million ($1.5 billion) investment over the next few years.
The announcement that Bentley will build "the world's most powerful SUV" will come as a shock to many who associate the company with luxury sedan and super-fast GT cars.
But it comes at a time when Britain's car manufacturing is showing strong performance.
"It will create a completely new segment in the SUV market," said the chairman of Bentley Motors, Dr Wolfgang Schreiber.