The latest weapon in the war against litter is aimed at teaching kids how to love our beaches.
A mobile education station has been launched by the Sustainable Coastlines charity to take its message on the road.
The customised shipping container serves as a multi-purpose educational unit and has a giant screen for projecting images and for promoting beach clean-up events.
It is already a massive hit with schoolkids. "Since its first outing, we have had hundreds of school students through and have bookings coming up all over the North Island," said Sustainable Coastlines event manager Chris Cochrane.
The idea is based on the successful model created by the Life Education Trust - where schools were given an "outside of the classroom" experience that which travelled to them.