Despite amendments, New Chum protection group will not compromise.
A group fighting to save an idyllic Coromandel beach will make a fresh push against plans to subdivide the area after developers scaled back their bid.
The pristine and secluded New Chum Beach was seen as under threat when land owners of Te Punga Punga Station at the rear of the beach announced plans to carve the area into a 20-lot subdivision.
This met a widespread public backlash - with celebrities such as actress Robyn Malcolm and reality TV star Phil Keoghan stepping in - and opposition from the group Preserve New Chum for Everyone.
The developers last week swapped their first application for a new one, cutting the number of lots to 12 and removing most of the lots closest to the beach, along with boathouses.