A group of Coromandel residents are making a last-ditch attempt to raise awareness about Waikawau Bay's breathtaking coastal landscape before a nine-house development goes up.
The Save Waikawau Bay group says the first it knew about a development overlooking the south side of the beach was when earthworks began on the site in February.
Member Stephanie McKee, who has lived in the area for 40 years, said Waikawau Bay was one of the few natural coastlines left and needed to be protected. Thames Coromandel District Council confirmed the consent for nine residential lots, ranging from 1.08 to 2.89ha and a 2000sq m platform, was issued in December 2013. The applicant was Kamara Whenua, whose sole director is Kaye Rabarts.
Mrs Rabarts' lawyer, Brenda Flay, said the developer had no comment to make - other than to say that "due process was followed".
Mrs McKee said the consent should have been notified because of the major impact it poses on the wildlife and landscape.