The hardest job in the lead-up to a general election is being the leader of a minor party which is generally deprived of the oxygen of politics and that's publicity.
They're forced to do anything to get it, like the Opportunities Party's Gareth Morgan's lipstick on a pig outburst.
And then National gave it to Winston Peters on a plate by leaking information about his pension overpayment which gave him an oxygen cylinder, emerging as the persecuted politician even though he's more than able to attract plenty of publicity without the help of the governing party.
But you can understand Gareth Morgan's frustration at being blocked out of the TVNZ debate for the minor leaders on Friday night, even if it generally does have the lowest viewer audience of the week, it's still aeons ahead of the number of voters they're able to get to out on the campaign trail.
The state owned channel says he misses the cut on two counts, he hasn't cracked three percent in their recent opinion polls and his party currently doesn't have an MP.