Conventional isn't a word you'd apply to John Key. Ever since coming into Parliament in 2002, at a time when National has just suffered its biggest ever drubbing at the election, he's broken the mould.
Three years after cutting his teeth and watching classmate Don Brash almost knock Helen Clark off her perch, he decided to run for the leadership, even before a vacancy had been declared.
He won and finally did the job in 2008, inheriting Labour's newly signed free trade agreement with China which helped him handle the global financial crisis.
As leaders go he was unconventional, taking part in radio interviews that had us all cringing, posing for selfies with all and sundry, mincing along catwalks, falling of a stage and breaking his arm, being roughed up at Waitangi, fending off the ruffians with his caste, and generally telling us more than we ever wanted to know without even asking.
All these antics and his self deprecating sense of humour endeared him to the public like no other, with the party he led rarely falling much below a support rating of 50 percent, unprecedented in the modern era.