So the Beehive's BMW boys have come up with a plan to encourage us to plug in rather than fill up.
Electric cars and trucks are the way of the future and they clearly want one - a future that is - so they've got on the bandwagon and want us to put our money where their mouth is.
But is what they're offering a great incentive? It could be seen as discouraging for us to go out and bulk buy electric by promising us that the vehicles will be exempt from road user charges until they make up two per cent of the vehicle fleet - which applies to both cars and trucks.
So that means after enough of us have bought the new wave vehicles, then we'll once again be paying the charges.
And John Key might be a lot of things, but a car salesman he ain't. He told us after the launch of the policy that his Environment Minister Nick Smith went electric a while ago and is now spitting sparks because the car be bought for more than eighty grand would today cost you less than half that for the same vehicle.