"The All Blacks had played poorly that day. There had been some refereeing decisions which were questionable but if you go back through the whole lead-up from 12 months out from that World Cup there were a lot of mistakes made in the way they were conditioned and prepared. The chickens came home to roost that day."
The elimination of the All Blacks in that quarter-final might have created a sense of doom and gloom in New Zealand but Francis recalls how delighted the British rugby public were at their demise.
"Everywhere you went you'd have people taunting you about how the All Blacks had been beaten and how pleased they were about it. There is a greater degree of envy about the All Blacks in the UK, and especially England and Ireland, than there is anywhere else in the world. There is a large sector there that seems to live for the day when we get beaten, and it doesn't really matter who by. And if it's a World Cup, well they can really go to town then."
The high regard in which Francis was - and still is - held in the rugby refereeing community is highlighted in a piece which looks at the dumping of Steve Walsh from the international panel because of behavioural problems. Walsh talks about Francis as being a man who had faith in him, both as a referee and a person and recalls one of his earlier professional appointments when Francis was his assessor.
"I thought I'd gone pretty well myself but when Bob came into the changing room he was quiet, he hardly said a word. He listened to what I had to say and then left. A couple of days later I get this phone call from him and he really bollocks me, tells me that if I keep refereeing like that I'll never get anywhere. He spared me nothing, it was probably the harshest criticism I have ever had."
Francis was an outstanding referee. His career included controlling 10 tests in far-off places like the UK and Argentina, a record 10 Ranfurly Shield games and 91 first-class games, yet he says he got as much enjoyment out of refereeing club rugby as he did provincial matches or even internationals.
"Those were the days when the very top players in the game still played regularly at club level, so the environment was a lot different than it is now. You could have guys playing test matches one weekend and club games the next. Imagine that happening in 2015."
Francis remembers the keen rivalry existing between the Masterton and Red Star clubs, both of them based in Masterton.
"I wouldn't exactly say there was a hatred between the two clubs but they certainly did hate losing to each other. And their supporters were always so passionate, it was like war to them."
Francis says it was hard to believe, when you considered their intense rivalry back then, that the clubs were now amalgamated into one club, Masterton Red Star.
"Hell's bells, if you had suggested that when I was refereeing you probably would have been shot!"