KEY POINTS:
Two Australian advertising agencies have put together mock ads promoting something all true blue Aussies probably wish for deep down inside - an invasion of New Zealand.
One agency's approach was to suggest that conquering Aotearoa was a good way to gain a new public holiday, noting that Australians enjoy a beer or six on Anzac Day, Queen's Birthday and Labour Day but lack a day off later in the year.
The invasion, the 30-second ad from the Marmalade agency suggests, could take place this Saturday, be over by lunchtime and allow for a celebratory day off on Monday, to be repeated every year.
The other agency - 303 - pokes fun at the 100% Pure New Zealand campaign, showing green fields, sheep and pristine beaches with labelling about "100% Pure Natural Resources" and "100% Pure Energy Supplies".
The labels then change to "0% Army", "0% Navy" and "0% Infantry" before footage shows what an invasion of Australian military might would look like.
The mock ads were prepared for TV programme The Gruen Transfer, which screens on ABC in Australia on Monday nights.
The show includes a slot called "The Pitch" where two advertising agencies are pitted against each other and challenged with selling the unsellable.
Viewers can then vote online on which is the best. Of the 500 people to have voted this morning, 69 per cent were in favour of the Pure NZ rip-off.
- NZ HERALD STAFF
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