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Marvel Comics' Iron Man is coming to cinema screens and, while we don't know much about the movie at present, we do know the character will have a really cool car.
Robert Downey Jnr will play Tony Stark and will drive an Audi R8. Iron Man's powers are the result of the highly versatile and indestructible high-tech armour that he has developed.
Leading lady Gwyneth Paltrow (Virginia "Pepper" Potts) also drives an Audi in the film - this time the new S5 coupe.
The movie opens in theatres around the world in early May, and also stars Oscar nominees Terrence Howard and Jeff Bridges.
Audi has been involved with film-industry product-placement for 15 years. In recent years, the brand has increased its support of international film through a partnership with Constantin Film AG and various product-placements in Hollywood.
In 2006, Lois Lane drove an Audi A3 through the streets of Metropolis in Superman Returns.
Jason Statham steered an A8 through a South Florida landscape in 2005's Transporter 2 - The Mission.
And for the 2004 movie i, Robot, Audi built the futuristic Audi RSQ, essentially a concept version of the R8, as a co-star for the film's hero Will Smith, who played Detective Spooner.
Audi vehicles have also appeared in Reese Witherspoon's Legally Blonde 2 (2003), About a Boy with Hugh Grant (2002), The Mothman Prophecies with Richard Gere (2002), Mission Impossible II with Tom Cruise (2000), The Insider with Russell Crowe (1999) and John Frankenheimer's now-classic action movie Ronin, with Jean Reno and Robert De Niro (1998).
