Audi teases new show car for Los Angeles

Audi's first concept car designed by new Head of Design Marc Lichte will be unveiled at the LA Auto Show next month.

Audi is launching into a new era of design with a new concept car for next month's LA Auto Show.

The Los Angeles Auto Show, which begins on November 19, is the first opportunity for Audi to present a show car that bears the signature of the new Head of Design Marc Lichte.

For 45-year-old Lichte, who was appointed Head of Audi Design in February 2014, the core competences of the brand - sportiness, lightweight design and quattro drive - all have a high level of importance.

In an emotional and new design idiom, Marc Lichte communicates the technical competence and uncompromising product quality of the Audi brand - vehicle design is becoming an even stronger expression of progressive technology.

• For more car news go to nzherald.co.nz/driven

The concept car at the Los Angeles Auto Show marks a new beginning in Audi Design - both exterior and interior.

Lichte began his professional career at Volkswagen AG in 1996 while he was still a student at Pforzheim University studying transportation design.

After joining the company, he worked as an exterior designer before being appointed Head of the Exterior Design Studio in 2006. At Volkswagen, Marc Lichte worked on production models that included the Golf 5, 6 and 7, the Passat 6, 7 and 8, the Touareg and the Phaeton.

Follow Driven on Facebook and Twitter for the latest road tests and motoring news.