Admirers crane their necks below it, tourists whoosh to its viewing floors by cab and cable.
But few climb the Sky Tower's 1103 steps, and even fewer at speed with 25kg of firefighting equipment on their back.
Yesterday,Gareth Dodd from the Genesis Energy Emergency Response Team did it in 9m 20s, the fastest of almost 1000 firefighters who thundered up Auckland's most high-profile landmark in the Firefighter Sky Tower Stair Challenge.
Whangārei Fire Brigade's Ady McKenzie was the fastest woman, conquering the last step in 12m 56s.