Swamy Akuthota and his wife Padmaja (both centre), along with their son Samrudh (left insert), have been providing free Christmas lunches to those in need for 13 years. This year they're set to make it 14 years in a row.
For 13 years Auckland’s favourite Satya South Indian restaurant has provided free Christmas meals for its community and those most in need. Despite another tough financial year for their business following the Covid downturn, the Akuthota family will be serving free sit-down meals for the 14th year in a row.
In 1999, the Akuthota family opened the doors of their first AucklandSouthern Indian restaurant. Their vision was to provide their community with delicacies and traditional meals of South India.
Little did they know that decades later their Satya South Indian Restaurants would be providing a service for their community much greater than they could ever imagine - free Christmas meals and a place of sanctuary for those in need.
Now, for the 14th year in a row, Samrudh Akuthota and his family will be opening the doors of two Auckland Satya restaurants on Christmas Day to provide fresh sit-down meals for his community.
Everyone from the homeless to the lonely, families struggling during the festive season, tourists or anyone wanting to share Christmas with others is invited - and you can enjoy as much food as you want!
Those wanting a hearty lunch and festive company can show up at Satya at 17 Great North Rd and Satya at 515 Sandringham Rd for a meal between midday and 2pm on Christmas Day.
If you wish to donate to Satya’s Christmas lunch appeal, you can do so here.
“Last year we had about 600 people come for the free lunch. Last time we had to make some impromptu curry because we churned through people a lot quicker,” Samrudh told the Herald.
“It’s always a rewarding time. Everyone is so lovely. We had a few people come in and volunteer to help running food so everyone got their food in a timely manner. We get a lot of families coming through which is nice to see.”
The Satya restaurants have themselves struggled since Covid-19 ravaged the hospitality industry. Samrudh admitted the family business has been running at a heavy loss in 2023, and admitted 2024 was even harder.
However, speaking to the Herald, he says their own struggle is more reason to help those in their community who might be worse off.
“Despite running at a loss two years running, for us, it’s really important that it’s not always about taking. We need to give back to our community. That’s something my grandparents taught my parents and that they taught me.
“It’s even more needed than last year. We’ve established that similar people come in year and year. We try and reach out to those in need of meals and also the feeling of togetherness around Christmas, but it’s not only that, it’s for everything in the community.
“It might not be financial for some, it might be they want a Christmas meal and feel part of something positive. There are no strings attached. We don’t charge anything.”
He stressed that anyone can come to Satya for a free Christmas meal, no matter what background or financial situation you’re in.
With Covid crippling the hospitality industry, you could understand if Satya’s Christmas lunch had to come to an end.
But their suppliers and sponsors have come to the party once again, meaning the Akuthota family can again run their Christmas lunch across two venues instead of one.
“Without our suppliers we aren’t able to do this across two restaurants. It’s not just us at Satya, it’s generous suppliers who sponsor and volunteer their time and goods to help us continue our free Christmas lunch. We’re really grateful to everyone who is helping out.
“It’s been a really tough two years for us, but we know suppliers and everyone in the hospitality industry have been hit so hard. We’ve seen multiple businesses closing down or changing hands, so the fact we have people willing to help is incredible.
“This year AB International, MG International, Gylison Holding LTD, Reet Manufacturing & Packaging Ltd, K C Loo Fruit Centre and Goodman Fielder have come to the party which we are so thankful for.
“It’s the difference between being able to operate at two venues instead of one, meaning we can accommodate more people on Christmas.”
“People are really appreciative. Everyone is happy, people just want to have a good time. We don’t ever run into any trouble.
“People who have a tough year and feel shy, we would love to have them along.”
How Satya started its free Christmas lunches
Looking after the community and people around you is a philosophy passed down through the generations of the Akuthota family, who moved to New Zealand in 1996.
Samrudh’s parents Swamy and Padmaja Akuthota opened their first restaurant in 1999 on Hobson St next door to the City Mission.
When they saw members of their community struggling, they decided to set up makeshift stands to cook free meals for the poor.
But during the recession in 2011, the Akuthotas took their generosity one step further and offered free meals on Christmas Day, which has become an annual event for hundreds of people every year.
Samrudh stressed that their annual Christmas lunch couldn’t go ahead without the help of the restaurants’ suppliers, who have donated both ingredients and time to Satya.
“The support from our suppliers has been great and really helps out making this achievable.
“This year AB International, MZ International, Shefco Halal Meat and Reet Manufacturing & Packaging Limited have come to the party.
“It’s also meant that we have been able to expand the lunches to two restaurants which we are so thankful for.”
Full details:
Satya 17 Great North Rd and Satya 515 Sandringham Rd will be hosting the free Christmas lunch between midday and 2pm on Christmas Day.