An Auckland man was swept off a rock while fishing with friends north of Waihi Beach last night.
The four men were fishing at Homunga Bay when the 30-year-old man was swept away by a wave.
He did not resurface for some time and although lifeguards were at the spot within minutes , ambulance staff were unable to revive him, Sergeant Dave Litton said.
The spot was a popular fishing spot and not known to be dangerous, Mr Litton said.
But yesterday there were 2-3m swells and the man was probably standing too close to the edge.