Aucklanders in desperate need may struggle to get through the holiday season if donations to the Auckland City Mission's annual fundraiser do not pick up.
With less than a week to go until Christmas, the mission had only raised a third of the $1.3 million it needs to provide help to those in need.
City Missioner Chris Farrelly urged people to think of the thousands of Aucklanders who would spend the season in poverty and consider making a donation.
Last year the organisation distributed about 13,000 emergency food parcels to Aucklanders in desperate need – 4000 of those in December alone.
"December is our busiest time of year, with more than 4000 people coming to us for food parcels and presents for their children in the three weeks leading up to Christmas, and 2000 people coming to our Christmas lunch.