With its minimalist bodywork almost hidden by a huge, bridge-like aluminium frame, and a big V4 engine at its centre, the Ariel Ace looks like a concept machine, designed to turn heads but with no chance of being produced.
In fact, the Ace is well on the way to production. That V4 engine comes from Honda's VFR1200F. It powers the first motorcycle from the small Somerset-based Ariel firm that has already established a strong reputation with its Atom sports car.
Car enthusiasts will see an echo of the Atom in the Ace's eye-catching skeleton. Classic bike riders, on the other hand, know Ariel as one of the grand names of British motorcycling.
The Birmingham firm was famous for single-cylinder "thumpers" and the Square Four, which was built in various capacities up to 997cc for almost 30 years before Ariel ceased production in the mid-1960s.