After the excesses of the festive season and last month's decrease in the drink-driving limit, many people may well be on the hunt for lower alcohol options. With the New Zealand wine industry's focus on developing lower-alcohol products, there are now more available than ever before. But are they any good - for the wine drinker or indeed the New Zealand wine industry itself?
These so-called "lifestyle" wines are a category that's been taking off around the world, with a recent report by Wine Intelligence on Low Alcohol Wines, indicating that across eight important wine-drinking nations, 39 per cent of consumers are already buying wines at under 10.5 per cent abv. It's a movement that it links to growing interest in health and dieting and government lobbying for responsible alcohol consumption around issues such as drink driving.
This trend is one that some consider New Zealand is well placed to exploit, given we have a cool climate that's more conducive to making lower-alcohol examples, along with the natural intensity of our wine's flavours, which could potentially compensate for a loss in the alcohol that carries flavour.
To this end, New Zealand Winegrowers are involved in a $16.97 million joint venture with the Ministry for Primary Industries for the development of lifestyle wines.
I've just finished tasting the latest batch of low-alcohol wines to arrive on my doorstep, tried blind among their full-strength peers to ensure I brought no preconceptions to their judgment. When the identities of the wines were revealed, though none of the low-alcohol wines were undrinkable (as were some of the de-alcoholised wines of yore), they were an underwhelming bunch that failed to possess enough inherent excitement to be worth recommending.