The introduction of 3D screens has done nothing to increase patronage at the flicks - but cinemas say people are still flocking in for a big-screen experience that can't be matched at home.
According to a Statistics NZ report, 15.3 million cinema visits were made last year - more than double the 6.1 million in 1991.
The introduction of 3D screens in 2008 was not reflected in the statistics - if anything, slightly fewer visits to cinemas have occurred in the past two years.
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