An Anzac Day photo competition has been launched today, designed to collate a snapshot of what the annual holiday means to modern-day Kiwis.
A century after the first Anzac Day service in 1916, when a still grieving New Zealand gathered to remember those who fell at Gallipoli 12 months earlier, taking a snap this April 25 puts people in the hunt for commemorative World War I prizes.
The major prize pack for #MyAnzacDay photo competition consists of New Zealand Post's new silver proof commemoration coin, two WW1 books, and Nga Tapuwae New Zealand First World War Trails merchandise pack.
The #MyAnzacDay photo competition, co-ordinated by WW100 -- New Zealand's First World War Centenary Programme -- is encouraging New Zealanders at home and overseas to send in a picture of what Anzac Day means 100 years on from the first commemoration.
"Anzac Day isn't just about attending a service -- people also use the day to spend time with their families, to help neighbours or their local community or simply chill out," said WW100 director Sarah Davies.