Lakeview School students cheered at the sound of Takurua Tawera's hog rumbling into their school hall yesterday, announcing the start of this year's White Ribbon campaign against violence.
"Cool dudes do not use bad language towards each other," Mr Tawera asked the students to yell back at him.
"Young people are the ones that have a better opportunity to carry the message given that most adults care about their kids," said Mr Tawera after talking to the assembly about not tolerating violence.
"If we can put good philosophy within the school, kids become those message carriers, they support each other and grow those key messages."
Mr Tawera will be one of dozens of motorcyclists around the country taking part in the White Ribbon Ride, men spreading the message that violence against women and children is not okay.