New Zealand anti-smoking groups want to see the world become smokefree by 2040.
Delegates from our National Tobacco Control Working Group are heading to Singapore next week to submit a proposal to the World Conference on Tobacco or Health.
Being 'smokefree' would mean less than 5 per cent of the world's population being smokers.
Executive Director of the Smokefree Coalition Dr Prudence Stone concedes it's a very hard ask.
She says the key will being aggressive with big tobacco companies, who'll definitely be aggressive about preventing change.
