The New Zealand equivalent of Bear Grylls has felt the wrath of viewer backlash for the barbaric nature of killing an octopus with his teeth.
The sensational video of a rugged survivalist known as the Kiwi Bushman, Josh James, demonstrating the gruesome technique of killing an octopus by biting it between the eyes has sent viewers into a frenzy.
Racking up more than 130,000 views on Youtube in less than 48 hours viewers are divided on the nonchalant approach to needlessly killing an intelligent animal to people in awe of the bushman's ruthlessness.
One viewer commented, "Have some respect for intelligent life", with octopuses having recently been deemed 'smart' after research indicates they have personalities, play for pleasure, learn, store short-term memories and can solve solutions.