Pepsi has been slammed by members of the public for a competition offering a trip to Spain for the annual Running of the Bulls.
Dozens of people have criticised the company, via Facebook, since it launched its latest campaign, titled Bromitment.
The website asks, "Are you ready to leave your girlfriend, ignore the ridiculous concerns of mum and wag work?"
The prizes include a road-trip through the United States, a sky-diving adventure in Argentina and taking part in the annual encierro - the Running of the Bulls.
Dozens of upset people have posted messages on Pepsi's Facebook site, calling for the company to change its prize.
