IT'S DIFFICULT to fathom what can turn the tide when it comes to public opinion about atrocities and human suffering.
The public are seemingly almost immune to starving African children. That's been around for as long as Bono has been singing about them at concerts. Families in Thailand refugee camps? Out of sight and sound. The world has been displacing communities, violently and tragically, for almost as long as the human race has been on this planet.
In modern times, media has captured the agony of human suffering, frequently to indifference. But this image of a 3-year-old toddler, reduced to a piece of flotsam on a Turkish beach, has fixated the world.
First off, it is unusual for mainstream media to show a dead person. The Times-Age has only done it once before, with a stillborn baby, to promote a fundraiser for a "cuddle cot". The public's reaction was sympathetic and positive.
There is the almost peaceful, sleeping, unblemished look of the child as he lies front down with his cheek in the sand. Many deaths, when they are portrayed in photos, are unsympathetic to dignity and appearance. The toddler looks angelic.