She calls herself Aaliyah after the soul diva; she likens herself to screen siren Marilyn Monroe and she owns dogs named Gucci and Dior.
But Elmira Rafiee's delusions of grandeur came crashing down this week when she was charged in court in connection with an elaborate alleged internet scam to sell iPhones and iPads that didn't exist.
Rafiee, 24, is alleged to have contacted 45 Trade Me and Sella customers by text message, pretending to be selling the Apple mobile devices.
The Aucklander is alleged to have spent much of her life online - so it was appropriate that she went on Facebook last weekend to say: "Aaliyah just wants this ugly day to end."
On Tuesday, she appeared in Auckland District Court, charged with accessing a computer system for a dishonest purpose. She allegedly scoured Trade Me and Sella for people who had posted their contact details on iPad and iPhone auction pages.