KEY POINTS:
Air NZ complained about two articles published on page 1 of the Weekend Herald on April 5. The principal article was headed "Air NZ plans $20 bag charge." A sidebar story was headed "Up in the air ... It's a bit steep for some."
The principal article dealt with a plan by Air NZ to charge domestic travellers for a second bag. The sidebar article dealt with passengers' response to the proposed new baggage charges. It included a response from a cruise ship steward who was stranded at Auckland Airport because his five bags, totalling 40kg, were too many even now for his flight to Christchurch.
The complaint is not upheld.
The complaint
Air NZ not only complained about the articles and their captions but also the promotional material which preceded them on both television and radio. The council does not have jurisdiction to consider complaints in respect of the promotional material on television and radio.
The complaint relating to the headlines falls with principle 10 of the council's statement of principles, namely that the headlines did not accurately and fairly convey the substance of the report they are designed to cover.
In respect of the principal headline, the specific complaint was that a charge of $20 would be made for a second bag and there was no reference to the existing free weight allowance of 20kg being increased to 30kg or that cabin bags did not count as a second bag.
The standfirst of this article which read "One is free, then you pay - airline unveils its answer to check-in queues and delays" was also said to be inaccurate and misleading. Air NZ complained that there was no indication, or at least insufficient indication, that the changes were proposals on which further planning and research were being undertaken.
The complaint in respect of the sidebar article was that, when taken with a photograph of the cruise ship steward, there was an indication that the problem he was facing was related to the proposed changes. Thus, the photo and captioning inaccurately conveyed the substance of the article.
The complaint also alleged that both articles were unbalanced and unfair and were, therefore, in breach of the council's principle 1, namely that publication should be guided by accuracy, fairness and balance.
The response
The Weekend Herald's response was that the principal article was fair and balanced and traversed the range of initiatives proposed by Air NZ and contained seven paragraphs giving Air NZ's explanation. The sidebar article gave the readers' reaction as it was.
The principal article resulted from an interview between the deputy editor of the Business Herald and an Air NZ general manager before the article was published.
It was only after the article was published that Air NZ issued a press release saying the plan was subject to customer research. The manager had previously indicated that he was confident the plan would be finalised within two to three weeks.
Discussion
The nub of Air NZ's complaint on the heading of the principal article and standfirst was that the newspaper deliberately chose to sensationalise the effect of baggage changes that were under consideration. It was not correct that Air NZ was to charge $20 and, indeed, the article itself did not say so.
The article itself made it clear that the plan was to charge between $10 and $20 per bag. The headline indicated that the charges were $20 per bag. This was not accurate, the airline argued, and did not fairly convey the plan of between $10 and $20 per bag.
The council notes that readers of the headline, who did not go on to read the substance of the article, could have been misinformed. But a newspaper cannot be expected to cram all detail into a headline or standfirst.
Besides, under the new planned regime, as it was at the time of publication, some passengers would attract the $20 charge. A newspaper is entitled to draw on the most newsworthy aspect of a story for its headline. The council does not uphold this complaint.
The first paragraph of the article made it clear that the charges were to be up to $20 for a second bag; the second paragraph noted between $10 and $20.
Subsequent paragraphs provided the detail of the policy.
The council does not uphold the complaint in respect of the sidebar article. In the main, the article was a response from air travellers to the proposed new baggage charges.
While the statement from the cruise ship steward appears in that article and is slightly out of context, it is clearly a statement of how he sees the present position and not the proposed new charges.
In other respects, the council does not find either article unfair or unbalanced. The principal article gave reasonable coverage to the views of Air New Zealand's general manager and his explanation of the plan.
Finding
The complaints are not upheld.
