Two Air New Zealand Boeing 777 aircraft are to be turned into "flying billboards" for the Hobbit films, the airline says.
Weta Workshop will turn a Boeing 777-300 into a flying billboard for the first movie, The Hobbit: An Unexpected Journey, and a Boeing 777-200 for the second movie, The Hobbit: There and Back Again.
Filming will also soon begin on a new inflight safety video for the flights.
The aircraft will fly between the UK and North America, and New Zealand.
The Hobbit: An Unexpected Journey premieres in Wellington on November 28.