About 2500 appreciative Kiwis will tuck into a free Christmas lunch, courtesy of your Sunday newspaper and airline Jetstar.
The airline and the Herald on Sunday have teamed up on a three-week campaign to help those less fortunate during the festive period.
Jetstar kicks things off today with a $25,000 donation towards the huge Christmas Day event hosted by the Auckland City Mission.
"This gesture will give New Zealand's biggest Christmas lunch a very welcome boost," Auckland City Missioner Diane Robertson said. "The money will go towards making an awful lot of people happy at what can be a very lonely time of year. It will pay for the food, hire of the hall, entertainment and a present for everyone."
Up to 500 volunteers will help dish up the meal at the Viaduct Events Centre.