Kiwis might notice more disabled people appearing on their television screens in coming months - and their tax dollars are helping to pay for it.
Disability advocate and wheelchair user Philip Patston has won $20,000 from the Ministry of Social Development to help set up the Unique Extras agency, which aims to place disabled actors and models on TV.
Patston, a former comedian who has appeared on TV2's Shortland Street, said rather than push for disabled characters to be in the foreground, he wanted to see "a representative backdrop" of disabled extras on our screens.
"What we need to be doing is saying, 'We are everywhere. We are on buses, in malls, on streets, in pubs and cafes'."
Patston said viewers might be watching a petrol company advert and notice a car in the background carrying a wheelchair, or they might be watching a bank advert that included people using sign language in the background.