The Wairarapa SPCA is appealing to all cat lovers to adopt one of its 70 feline friends for its "Gareth Morgan Day".
SPCA manager Val Ball said the Gareth Morgan Day, held yesterday and today, was calling for people to adopt desexed kittens to help with the SPCA's costs of caring for them all.
Mrs Ball said Mr Morgan's campaign to eradicate cats had negatively impacted on the number of people adopting cats.
"He's made people aware that there are lots of cats and what's happening for us is that we are not doing many adoptions.
"We can't blame him for that, we can only admit that people are being more responsible - but, at the end of the day, we've got 70 cats that need homes and the reality is none of them deserve to die."