Some adidas staff have had the company's branding removed from their cars after being yelled at and abused over the All Blacks jersey pricing row.
The abuse comes after a furore over the price of All Black jerseys, with the company refusing to bring down the suggested retail price despite it being cheaper to buy online and in other markets.
An adidas spokeswoman told NZPA that the company's branding had been removed from six of its cars - out of a fleet of about 20 - after staff members were subjected to abuse.
"Some members of staff driving to work have been at the end of verbal abuse from other people at traffic.
"People are winding down their windows at the lights, yelling and swearing and making hand gestures,'' she said.