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Home / New Zealand

Ad complaint over van Dyk ad upheld

10 Nov, 2007 04:00 PMQuick Read

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KEY POINTS:

A complaint over a television advertisement featuring Silver Fern Irene van Dyk promoting Flora Pro-Activ's cholesterol-lowering properties has been upheld by the Advertising Standards Authority.

The offensive words were "Cholesterol affects one in two New Zealand adults", as the ad was designed to mislead viewers into believing
that half the population should be using the product.

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