In the absence of local Korean heroes, one community leader is determined to help young Koreans find good role models from within their community here.
Joon Yi, 28, whose day job is as a police prosecutor, has set up a hakwon - or a Korean academy - where students of Korean ethnicity can come, listen to and meet other Koreans who have made a success of themselves in New Zealand.
Korean migration to New Zealand started only in the 1990s, meaning the community has the smallest New Zealand-born population of all ethnicities.
The Korean population in Auckland differs greatly to other migrant populations, with a significantly higher number of people aged between 10 and 20, and women significantly outnumbering men in the over-35 age group.
Many Koreans move to New Zealand for schooling in an English-speaking environment.