A constant stream of people were on Friday morning at Napier's viewing platform to get a good look at the surf.
Kerry Martyn and Sharon Collier from Whangarei, in town to run the Hawke's Bay Marathon, said they had never seen waves like it.
"You do get waves, but this is next level because we don't have the foam," Martyn said.
"It's quite amazing to watch."
Peter Donoghue from Taradale and Lisa Melia from Auckland had also been in town signing Melia up for the marathon when they saw the waves and headed to the viewing platform.
"A lot of the desks are backed up against the windows in the building, a man was talking to me but I was more focused on the waves outside - it's lovely and quite noisy," Melia said.
Henry van Tuel of Coastguard Hawke's Bay said buoys in the harbour had recorded 2.9m swells mid morning Friday.
"Certainly on Marine Parade there's a lot of surf. It's really dangerous along there in particular."
He warned people to stay "well clear" of the water's edge there and be aware of big undertows.
"If you are going out to the sea, make sure it's a sound boat. Over the next day or so, only go if you really have to."