Twenty people from the small rural settlement of Frasertown near Wairoa have joined a quit-smoking competition.
That's nearly 7 per cent of the people in the locality, originally known as Te Kapu, whose population is around 300.
Among the quitting hopefuls is Maria Cairns, who has smoked for more than two decades.
"I don't even want to smoke; I don't even know why I'm smoking, really," Miss Cairns said.
But with the help of her extended family and the quit-smoking medicine Champix, the 42-year-old mother of six and part-time forestry company administration officer is on the verge of quitting the habit she took up when she was about 15.